3B&C supports professionals in sommellerie and executive coaching in their commercial development.
Two areas of expertise
The sommellerie sector is full of talent. Independent sommeliers, wine consultants, trainers, food-and-wine pairing experts, artisan importers — they all share the same challenge: finding clients who understand and value their expertise.
3B&C handles your entire commercial development. We analyse your positioning, map your priority targets — Michelin-starred restaurants, luxury hotels, wine estates, premium events, HNWI private clients — and build multichannel prospecting campaigns tailored to your world.
Our approach rests on three pillars: precise target segmentation, intelligent automation of contact sequences, and message personalisation to protect the image of excellence that defines you. Every qualified lead is formally delivered with full context and traceability.
Executive coaching is a market built on trust and word of mouth. Powerful — but slow. And often insufficient to build a stable, recurring client portfolio.
3B&C builds you a business development engine that respects the standards of your positioning. We identify accessible decision-makers — CEOs, CFOs, CHROs, founders in growth or transformation phases — and design contact sequences that spark conversations, not rejections.
Our method relies on weak signal analysis: recent appointments, fundraising rounds, restructurings, strategic launches — all moments when an executive is most receptive to outside support. We automate signal detection and activate outreach at the right time. Result: you step in when demand is latent, not when the need is already addressed.
Our method
Most commercial approaches fail for the same reason: they talk about the sender, not the recipient. A generic mass-sent message generates no trust — it generates silence.
At 3B&C, every campaign starts with analysis: who are your ideal targets, where are they active, what challenges do they face, and what is the best way to enter their radar without breaking the tone of your image.
We use the most advanced automation tools — multichannel sequences, ethical scraping, data enrichment, lead scoring — always in service of a human, contextualised approach.
“Technology automates repetition. Judgment remains ours.”
Every mission produces clear reporting: contacts activated, response rates, qualified leads delivered, qualitative feedback. You know exactly what is happening at every step.
01
We analyse your offer, targets, and competitors
02
Segmentation, enrichment, initial qualification
03
Automated, multichannel, personalised sequences
04
Detecting openings, smart follow-ups
05
Lead delivered in writing with full context
06
Results analysis, continuous improvement
Our approach
3B&C acts as an outsourced growth partner. We handle prospecting, marketing and lead generation so that you focus on your craft.
Every mission is structured. Every lead is formally exchanged in writing between both parties. No grey areas.
100%
Leads formally documented in writing
B2B
Exclusive targeting
2
Specialised divisions
Why 3B&C
Most marketing agencies work across all sectors at once. 3B&C made the opposite choice: total focus on two high-value worlds, with a deep understanding of their codes, decision-makers and commercial cycles.
That specialisation is what makes the difference. We don't reinvent the wheel on every mission — we apply a proven method, refined specifically for professional sommellerie and executive coaching.
A US LLC, 3B&C operates with an autonomous digital presence in the United States and Europe. Every partnership is formalised, every contribution tracked, every result documented.
2
Exclusive niches
100%
Formalised leads
B2B
Premium positioning
Two niches only — professional sommellerie and executive coaching. No dispersion, no generalism.
An approach refined specifically for these two worlds: their codes, their decision-makers, their commercial cycles.
Every partnership is formalised, every contribution is tracked, every result is documented. No grey areas.
Autonomous digital operations in the United States and Europe, with a formalised legal structure.
Contact
Describe your project and activity. We will get back to you quickly to discuss a concrete collaboration.
contact.project@3bandc.com
Area
USA · France · Europe